Diminutive EVs, price-parity with ICE cars mark Japan’s distinctive electric pursuit

In a country where EVs are still a rare sighting, Japan’s legacy carmakers such as Toyota,…

‘With Century brand coming in, Lexus is now free to come up with different products and pursue new luxury,’ says Takashi Watanabe

At the Japan Mobility Show, Toyota Motor Corporation announced the launch of its ultra-luxury brand ‘Century’…

Suzuki Motor to rev up India launches, investments to reclaim 50% market share; reinforces commitment to a ‘multi-pathway’ carbon-neutrality strategy

Suzuki Motor Corporation plans to launch over half-a-dozen sports utility vehicles over the next five years…